New Product: Active Wall™ Magnetic Receptive Primer
Posted by Marty Kauls on Wed, Feb 24, 2010 @ 12:54 PM
Last month, we began experimenting with Active Wall™ Magnetic Receptive Primer, which is made by MagnaMagic and distributed by Xcel Products. It is very similar to a traditional primer. Once dry, Active Wall™ can be painted over with regular wall paint. Like Xcel’s Visual Magnetics Magnetic Receptive Media (Visual Magnetics – which I wrote about here), Active Wall™ allows users to easily apply their graphics (we print on Xcel’s Invisilock™ double-sided magnet with our Durst Rho UV printers) directly to treated walls without adhesives or traditional graphic holders, making this an ideal solution for long-term wall graphic applications. It also makes changing out graphics quick and easy.
We tested Active Wall™ in our facility by painting a wall with three coats of the magnetic primer (the manufacturer states that one gallon yields approximately 100 -ft²). Once this dried, we painted it over Active Wall™ with standard latex paint. We were able to hang our magnetic graphics onto the treated wall with ease. Active Wall™ was also able to hold up multiple layered graphics without any slipping. To say that we were impressed with Active Wall™ Magnetic Receptive Primer is an understatement!