Posted by www.graphicsystems.com Admin on Mon, May 03, 2010 @ 02:24 PM
An effective menu board design utilizes the idea that less is more. All too often, graphics are over designed and the images are heavily propped. This approach convolutes the message and jeopardizes the effectiveness of the menu board campaign.
A well-designed menu board will include the following design criteria:
- Close cropped, high quality photography.
- Back lighting the menu board graphics, this creates an immediate focal point.
- Minimal propping in and around the product being sold.
- Size of each graphic should be at least 24” sq. or larger.
- Price points incorporated into the product graphic helps speed up the transaction.
- Combo offerings sell more product.
- Utilizing today’s digital design you can compliment virtually any architectural environment by incorporating common design elements (i.e. colors, textures, etc).
- Photographic reproduction of the graphics is still the highest quality, most consistent imaging technology available today.
- Light box or illuminator design should be minimal (black always offers a nice contrast). Surrounds can be fabricated when common architectural elements are desired.
- DDS (Dynamic Digital Signage) can be an effective enhancement to a static menu board environment. DDS offers moving stills, video, and the ability to easily switch out pricing across a large circuit of locations. That said, static graphics (e.g., Duratrans) still offer the most cost effective and consumer friendly method of communicating your offerings in a time sensitive fashion.
Whether you are a fast food operation, a concession operation at a movie theatre, a theme park, or other places of assembly…making it easy for the consumer to make a buying decision is paramount in increasing capita per visit by creating a fast, non confusing offering of your products.
There are many more considerations to developing the most effective menu board campaign for your specific application. Click here to request more information regarding menu board solutions.
Posted by Marty Kauls on Thu, Oct 22, 2009 @ 09:28 AM
Wall coverings offer many advantages over traditional wall mounted graphics, the most important of which is their ability to create complete environments. They enhance the spaces in which they are used, helping to connect the brand message to the viewer by immersing them in the graphic’s message. Wall coverings also offer several other advantages.
- Wall coverings are fully customizable. We can print any image you desire directly onto wall covering materials – from logos, product shots, to program themes. The sky is the limit.
- Wall coverings can be printed on demand. They are the perfect solution for store rollouts.
- Wall coverings can be used for temporary or permanent applications. We use removable adhesives for temporary installations and vinyl-to-vinyl adhesives for permanent installations.
We have found the Dreamscape’s Textured Wall Wraps to be one of the best wall covering products that we have tested and used at Graphic Systems. It is a textured vinyl media with excellent hiding power and the ability to reduce glare and light reflection superior to any other material available today.
Textured Wall Wrap material is more than twice as durable and four times as thick as other peel and stick films, so they won’t stretch out of form or shrink during installation. Its 13mil thickness coupled with its unique, textured surface helps Dreamscape Textured Wall Wraps mask imperfections in walls and display substrates.
This material meets our standards for textured materials that enhance image impact and color, depth, dimension and durability. It works perfectly with our Durst Rho UV digital screen presses.
Dreamscape Textured Wall Wrap material is available in over a dozen textures. The wall coverings with removable adhesives are Caviar and Monet. Caviar is a fine pebble surface and Monet replicates a textured fabric weave. Additionally, these materials have outstanding adhesion capabilities for any installation where easy application and repositioning are required. Textured Wall Wraps are perfect for wall graphics, trade show displays, wide format murals, point of purchase displays, and signage, particularly in short to mid-term applications where images need to be changed frequently and efficiently.
To protect wall coverings, we recommend Dreamscape’s DreamGUARD Protex3 Clear Liquid Topcoat, which provides extreme scratch and abrasion resistance. It also keeps wall coverings from cracking and makes cleaning a cinch!
Click here to request more information.