Posted by www.graphicsystems.com Admin on Mon, May 03, 2010 @ 02:24 PM
An effective menu board design utilizes the idea that less is more. All too often, graphics are over designed and the images are heavily propped. This approach convolutes the message and jeopardizes the effectiveness of the menu board campaign.
A well-designed menu board will include the following design criteria:
- Close cropped, high quality photography.
- Back lighting the menu board graphics, this creates an immediate focal point.
- Minimal propping in and around the product being sold.
- Size of each graphic should be at least 24” sq. or larger.
- Price points incorporated into the product graphic helps speed up the transaction.
- Combo offerings sell more product.
- Utilizing today’s digital design you can compliment virtually any architectural environment by incorporating common design elements (i.e. colors, textures, etc).
- Photographic reproduction of the graphics is still the highest quality, most consistent imaging technology available today.
- Light box or illuminator design should be minimal (black always offers a nice contrast). Surrounds can be fabricated when common architectural elements are desired.
- DDS (Dynamic Digital Signage) can be an effective enhancement to a static menu board environment. DDS offers moving stills, video, and the ability to easily switch out pricing across a large circuit of locations. That said, static graphics (e.g., Duratrans) still offer the most cost effective and consumer friendly method of communicating your offerings in a time sensitive fashion.
Whether you are a fast food operation, a concession operation at a movie theatre, a theme park, or other places of assembly…making it easy for the consumer to make a buying decision is paramount in increasing capita per visit by creating a fast, non confusing offering of your products.
There are many more considerations to developing the most effective menu board campaign for your specific application. Click here to request more information regarding menu board solutions.
Posted by Marty Kauls on Wed, Apr 21, 2010 @ 03:29 PM
Rose Displays recently introduced the ZipLine™ graphic hanging system. The ZipLine™ is a hanging system that has 60” of cable that is adjustable in 3” increments, making it easy to change the height of your graphics. Just push the release button on the side of the ZipLine™ to lengthen or shorten the cable.
The stock finish of ZipLine™ is off white so that it matches most standard grid ceilings, other colors are available – call or email us for more info.
Key Features:
- Cables adjust easily in approximately 3” increments, up to 60” in length.
- Easy to attach and reposition on standard grid ceilings.
- Secure loop design ensures graphics are held safely.
- Use with hole-punched graphics to save money, or with graphic holders for a more upscale look.
Here is a short video showing how to load and adjust graphics into the ZipLine™ Graphic Hanging System.
Please Note: Two ZipLines are recommended per graphic. ZipLines are compatible with standard and recessed grid, Spider™Track, and Tile Divider.
Contact me at marty@graphicsystems.com or click here for more information regarding the ZipLine™ Graphic Hanging System.
Posted by Marty Kauls on Wed, Dec 02, 2009 @ 12:40 PM
GS Snaprails are poster mounting backbones with a bottom-feed feature for quick sign changing.
Key Features:
- Ideal for large signage.
- Reusable, great for long term signage programs.
- Friction bar holds slippery sign materials fast.
- Rounded toe on swinging door skims over delicate sign stocks, reducing crumpling and scratching of your printed material.
Note: Stock colors are black, clear, white, or silver PVC. 1” high x 1/4” wide. Five stock lengths available, from 22” to 72”.
Media: Use on sign materials from .005” to .070” thick. For Varied Sign Stock Usage. Works especially well on soft, flexible and slippery poly stocks. Works on styrene, Tyvek™, soft vinyl, nylon, aqueous coated papers, sheet poly and card stocks.
Product Codes:
SP'R-22 GS Snaprail Black/Clear/White/Silver
SP'R-24 GS Snaprail Black/Clear/White/Silver
SP'R-36 GS Snaprail Black/Clear/White/Silver
SP'R-48 GS Snaprail Black/Clear/White/Silver
SP'R-72 GS Snaprail Black/Clear/White/Silver
Price: Click here for pricing information.
Click here to request more information about our line of graphic holders.
Posted by Marty Kauls on Wed, Nov 18, 2009 @ 12:41 PM
Graphic Systems is pleased to introduce the SaverStand, its proprietary, high impact, and freestanding graphic display! The SaverStand has an eye catching elliptical shape and is printed single or double sided onto cardstock with UV inks – making it 100% recyclable. It comes in two standard sizes (27” x 60” & 19” x 35”) as well as custom sizes. SaverStand can also be customized with die cut headers and brochure holders.
This unique display assembles in less than a minute without any tools and can be broken down just as easily. It ships in its own lightweight shipping box that folds flat for easy and economical direct shipments. SaverStand is a great way to economically display your POP graphics.
Key Features:
- 100% Recyclable.
- Economical.
- Customizable.
- Easily assembled.
Price: Click here for pricing information.
Note: UV inks on cardstock. Individual shipping available.
Media: UV inks on cardstock.
Click here to request more information.
Posted by Marty Kauls on Tue, Oct 13, 2009 @ 02:37 PM
Graphic Systems now carries StretchFrame™, the frameless graphic display. StretchFrame™ takes your images “to the edge”, eliminating the conventional “framed in” look. Your images are printed onto environmentally friendly fabrics using UV inks, and are retained by a simple, invisible and easy-to-use perimeter tensioning feature. This innovative fame eliminates acrylic faces, reduces shipping weight, and cost. The result—your graphics have greatly-enhanced visual impact, using a simple, economical, and eco-friendly system.
StrecthFrame™ is available in all popular sizes, custom sizes, and in “mega” sizes. It can be made in virtually any size, but the practical size limit is 10’ by any dimension.
Key Features:
- Eliminates the “framed in” look.
- Lightweight.
- Environmentally friendly.
- Economical.
NOTE: Constructed out aluminum and plastic.
MEDIA: Works with most printable fabrics.
Click here to request more information.